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ENCEM
Vidéo explicative et promotionnelle
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« Vous exploitez ou projetez d’ouvrir une carrière ? une installation de stockage de déchets inertes, K3+ et amiante ? une plateforme de recyclage ? Mais comment vous y retrouver dans la jungle réglementaire, dans le parcours du combattant des démarches administratives, et dans les nouveaux défis du changement climatique ? »
C’est par cette accroche que débute la vidéo que nous avons réalisée pour ENCEM, leader des bureaux d’études en environnement pour les industries extractives depuis 40 ans.
Pour marquer le caractère historique d’ENCEM, tout en faisant référence aux travaux et prestations réalisées, nous avons conçu la vidéo autour d’un concept simple : celui d’un livre pop-up.
Ainsi, au fur-et-à-mesure que la voix-off développe le sujet, les pages se tournent, laissant apparaître puis disparaître des éléments graphiques clés (une éolienne, des animaux, une pelleteuse, etc.).
Le challenge pour nous a été de créer un rendu 3D, sans utiliser d’élément 3D.
Tous les éléments ont donc été conçus « à plat », l’illusion de relief étant apporté par une spatialisation des illustratrations, du sound-design, et l’utilisation d’éclairages et de mouvements de caméras virtuelles.
Un beau challenge pour expliquer et valoriser le beau travail réalisé par ENCEM.
Petit plus : le bureau d’études est engagé dans une démarche RSE (Responsabilité Sociétale et Environnementale) avec obtention du label LUCIE 26000. On aime !
Un grand merci à ENCEM pour la confiance accordée !
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lagence235
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Tél. +33 (0)6 87 99 72 89
Membre de :
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