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Exposition « 100 ans pour la Paix »
Publicité cinéma
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Comment animer une affiche d’événement à destination du grand écran ?
Une diffusion cinéma ce n’est pas anodin, tant dans la technique (mixage son, format 16:9 flat, export DCP) que dans la conception.
L’agence de communication YouPositif a donc décidé de faire appel à nos services et à notre expérience pour concevoir une publicité animée à partir des éléments de l’affiche.
Pour nos deux structures, les décisions artistiques étaient claires : nous allions créer une véritable ambiance cinéma, digne des bandes-annonces hollywoodiennes… le tout en express !
UGC étant partenaire de l’événement, nous avons eu l’opportunité de réaliser un mixage 5.1 (= spatialisation des bruitages…) pour véritablement immerger le spectateur.
Récupération des visuels de l’affiche, création du storyboard, animation des éléments, création du ciel orageux, création et animation de nuages, tremblement de caméra, animation des titres, bruitages… de nombreux éléments composent cette publicité de 30 secondes qui a participé à la bonne communication de l’événement !
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Crédits
Conception : lagence235 & YouPositif
Affiche : BA133 Nancy-Ochey
Animation & effets visuels : lagence235
Sound design & mixage 5.1 : lagence235
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lagence235
86 rue aux Arènes
57000 METZ
Tél. +33 (0)6 87 99 72 89
Membre de :
Mentions légales
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